Steps in SEO

Report on  your Rankings

Keyword Selection

Optimize Pages

Build / Submit Pages


Follow up and fine-tuning

Optimize Your Web Pages for Search Engines


Optimizing your web pages for good ranking by search engines is a tricky business.  There are many people that think they know how to do it and not many people that really don't know how to do it properly.  If you optimize your web page improperly you can wind up being banned from search engines.  

You have to understand that the one thing, the people who run search engines want the most, is to have relevant searches returned when someone uses their search engine. Search engines do not like it when they think your trying to manipulate the results of their searches.   So optimization must be done carefully and with consideration to the search engines.  

We achieve high page ranking for our clients by constantly studying what it is that the search engines are looking for to rank a web page high in keyword searches.  Were doing reverse engineering on the search engines.  We find out how their search engines work and we deliver what they want.  The search engines have rules and we try to follow them.  The search engines use complicated mathematical algorithms, or formulas to decide page ranking.  They often change this criteria when ever they think it will make their search engines work better for the public.  So we constantly monitor the search engines and make changes when we find they have made changes.

So search engine optimization is an on going operation.  What works today may not work tomorrow.  We understand this and so we do our best to keep the cost of optimization under control.  It's not a magical process and it's done real quick.  It may take months to achieve good position with very completive keywords.

Anyone that tells you they can guarantee you good search engine position quickly is someone to be wary of and someone you do not want to work with.

Sample Search Engine Reports

View a sample Search Engine Report


View a sample Keyword Report


Ray Basso