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In Reply to: grocery store demos posted by docmiller on May 13, 2011 at 16:33:14:
You dont. If your demo-ing your own products or sauces its your responsibility to cover costs, travel and time. If the store is running a special on a meat product you could have them donate the meat for you to demo your sauces on but thats about it. (cross promotion) Most in store demo companies charge a min. of 100.00 for a in-store demo plus they want so much product for free to use in the demo and its for a set number of hours and you are required to have demos in a minimum number of stores at the same time. The Grocery store itself does not pay for any of it. It is the responsibility of the manufacturer.
Just like when a product is buy one get one. The store doesn't lose any money. The free product is coming out of the manufacturers pocket. The store makes the same profit per unit.
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